ROARK Strategic Intelligence System

PPG PORTFOLIO — Marketing Intelligence Brief

LIVE · Week of April 13, 2026 7 Properties · 5 Countries · 3 Currencies $4,187/mo Authorized · 42% Deployed 72.6/100 Portfolio Score

Full Audit Sun 7pm

Property Scores 7 Accounts

P0 Issues 4 Critical

Budget Tracker $4.2K/mo

Conversion Tracking Matrix

Run the Audit On Demand

Last Audit: April 12, 2026 · 7:00 PM EST

Next Scheduled: April 20, 2026 · 7:00 PM EST

MCC: 417-079-1533

Data Source: Google Ads API + Supabase

1 — Executive Summary

The PPG portfolio scores 72.6/100 (Grade C), down from 80.7 in late March. The decline is structural: two new low-scoring accounts (PIH at 52, Fortuna at 30) drag the weighted average, while three accounts (Villas Anguilla, Montresor, Fortuna) are functionally dark due to Max Conversions cold-start failures.

Only 42% of the $4,187/month authorized budget is actually deploying. Sandcastle and Safebox are the two healthy accounts. The remaining five need urgent bidding strategy intervention.

Of the $2,430/month in unspent budget, $1,300 sits in Villas Anguilla alone — the highest-value property generating $29 in spend against a $1,000 authorization.

72.6

Portfolio Score

↓8.1

vs March 23

42%

Budget Deployed

P0 Issues

Authorized Monthly

$4,187

Actual 30d Spend

$1,757

Unspent / Year

$29,160

2 — Per-Property Scorecards

Sandcastle Villa & Beach House

anguillasandcastle.com

Monthly Budget$1,500

30d Spend~$1,080

Utilization72%

7d Conversions3 primary

BiddingMax Conversions

CurrencyCAD

StatusActive

SafeBox Self Storage

gosafebox.com

B+

Monthly Budget$300

30d Spend~$295

Utilization98%

7d Conversions14 primary

BiddingManual CPC + PMax

CurrencyTHB

StatusActive — Best Paced

Villas Anguilla

villasanguilla.com

Monthly Budget$1,000

30d Spend~$29

Utilization3%

7d Conversions0

BiddingMax Conversions

CurrencyUSD

StatusDARK — Cold Start

Domaine Maupertus

domainemaupertus.com

Monthly Budget$500

30d Spend~$213

Utilization43%

7d Conversions10 primary

BiddingMax Conversions

CurrencyCAD

StatusUnderpacing

Montresor Phuket

montresorphuket.com

Monthly Budget$300

30d Spend$0

Utilization0%

7d Conversions0

BiddingMax Conv (death spiral)

CurrencyTHB

StatusDEAD — 0 Clicks/30d

Phuket Investor Hub

phuketinvestors.com

Monthly Budget$500

30d Spend~$140

Utilization28%

7d Conversions0 on 83 clicks

BiddingManual CPC

CurrencyUSD

Status0 Conversions

Fortuna & Sons

fortunaandsons.com

Monthly Budget$87

30d Spend$0

Utilization0%

7d Conversions0

BiddingPMax (never served)

CurrencyTHB

StatusDEAD — Budget 4x Below Min

3 — P0 Critical Issues 4 ACTIVE

Montresor — Death Spiral (0 clicks in 30 days)

Both EN + RU campaigns ENABLED with Max Conversions, producing zero reach. Algorithm has zero conversion history, bidding at floor. Impression Share: EN <10% (61% lost to budget, 38% to rank). Fix: Switch both to Manual CPC immediately (EN: 15-20 THB, RU: 10-15 THB). Max Conversions requires 15-30 conv/month — Montresor will never reach that.

Villas Anguilla — Barely Alive (3% utilization)

$1,000/month budget producing $29 actual spend. Max Conversions cold-start without conversion history. IS <10% (75% lost to rank — confirms algorithm bidding too low). Fix: Switch to Manual CPC ($10-13) if not reaching $10/day by April 19. Conversion tracking is clean (Request quote as sole primary).

PIH — $140 Spent, Zero Conversions

83 clicks, 0 conversions = broken tracking or long sales cycle. 3 primary conversions configured (WhatsApp Lead, Submit lead form, Contact). Fix: Test WhatsApp button and form on live phuketinvestors.com to verify tracking fires. EN spending $4.13/day vs $13/day budget (32%). Burst-and-pause pattern detected.

Fortuna — PMax Never Served (0 impressions, 0 spend)

Brand new PMax campaign, never served in 30+ days. Budget 115 THB/day (~$3.34 USD) is 4x below Google's PMax minimum viable ($10-15/day). Fix: Increase to 500+ THB/day or pause PMax and build Manual CPC Search campaign.

4 — Budget Deployment Tracker

Sandcastle

72%

72% $1,080 / $1,500

Safebox

98%

98% $295 / $300

Maupertus

43%

43% $213 / $500

PIH

28%

28% $140 / $500

Villas Anguilla

3% $29 / $1,000

Montresor

0% $0 / $300

Fortuna

0% $0 / $87

Total Authorized: $4,187/mo

Deployed: $1,757/mo (42%)

Wasted: $2,430/mo unspent

5 — Conversion Tracking Health

Account	Ads ID	Primary Actions	Issues	Status
Sandcastle	8126597326	3	2 legacy Smart Campaign convs (locked, Google-immutable)	CLEAN (bypassed)
Villas Anguilla	5419832862	1	None	CLEAN
Maupertus	6414788133	5	4 legacy Smart Campaign convs (locked)	CLEAN (bypassed)
Montresor	9324362668	1	None	CLEAN
PIH	8473506378	3	0 conversions on 83 clicks — tracking unverified	UNVERIFIED
Safebox	9109212401	4	Possible duplicate: "Lead form - Submit" vs "Submit lead form"	INVESTIGATE
Fortuna	2210342847	5	4 should be secondary (contact/phone/whatsapp/email)	NEEDS CLEANUP

6 — Score Trajectory

Date	Score	Grade	Delta	Notes
March 23, 2026	80.7	B	—	Post-fix baseline (5 original accounts)
April 3, 2026	76.0	C+	↓4.7	PIH + Fortuna added, dragging average
April 12, 2026	72.6	C	↓3.4	3 accounts dark (VA, MT, FO). Max Conv cold-start failures.

7 — Bidding Strategy Status

On April 9-10, four accounts were switched from Manual CPC to Max Conversions. Expected 2-week learning phase. Three of four are failing.

Account	Old Strategy	New Strategy	Learning Status	Recommendation
Sandcastle	Manual CPC	Max Conversions	RAMPING	Hold. Re-baseline April 23.
Villas Anguilla	Manual CPC	Max Conversions	STALLED	Switch to Manual CPC if not $10/day by Apr 19
Montresor EN	Manual CPC	Max Conversions	DEAD	Switch to Manual CPC NOW (15-20 THB)
Montresor RU	Manual CPC	Max Conversions	DEAD	Switch to Manual CPC NOW (10-15 THB)

8 — High Priority Fixes (Next 2 Weeks)

Maupertus — English keywords lack Quebec/Laurentians qualifiers

Generic "luxury rental" wastes budget. Add geographic qualifiers for Sainte-Adele, Laurentians, Quebec.

Sandcastle — Brand impression share collapsed from 48% to <10%

Competitors are stealing brand searches. Investigate competitor brand bidding and increase brand campaign budget.

Safebox — Verify duplicate conversion actions

"Lead form - Submit" vs "Submit lead form" both marked primary. Could be double-counting conversions.

Fortuna — Reduce 5 primary conversions to 1

Only form_submit should be primary. Contact, phone, WhatsApp, email clicks should be secondary.

PIH — Budget burst-and-pause pattern

EN campaign: 90% IS lost to budget while only using 32% of authorized. Contradictory signals suggest algorithm confusion.

9 — System Architecture

Autopilot (Railway)

14 daily checks per property
Auto-fixer: pauses wasted keywords, adds negatives
Daily Telegram + email reports
Safelist protection (71 keywords)

SEO Workers (Cloudflare)

Bot detection & metadata injection
All 7 domains covered
Sitemaps deployed (13 → 61 URLs)
Striking distance keyword tracking

Dashboard (Lovable + Supabase)

fortunamarketing.lovable.app
20 Supabase tables, daily updates
9-page property marketing UI
Real-time alerts system

Managed Agent (Anthropic)

PPG Marketing Audit Agent
MCP Server (7 tools, Railway)
Google Ads API integration
On-demand + weekly scheduled runs

10 — Run the Audit

Trigger a full 12-section marketing audit across all 7 properties. The managed agent will pull live data from the Google Ads API, analyze every campaign, and deliver a comprehensive report via Telegram.

Estimated runtime: 8-12 minutes