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Roark ROARK Strategic Intelligence System

WEB PROPERTIES — Intelligence Brief

LIVE · Week of April 13, 2026 7 Properties · 5 Countries · 3 Currencies $4,187/mo Authorized · 42% Deployed 72.6/100 Portfolio Score
Full Audit Sun 7pm
Property Scores 7 Accounts
Scoring Matrix 6 Categories
P0 Issues 4 Critical
Budget Tracker $4.2K/mo
Conversion Tracking Matrix
Run the Audit On Demand
Last Audit: April 12, 2026 · 7:00 PM EST
Next Scheduled: April 20, 2026 · 7:00 PM EST
MCC: 417-079-1533
Data Source: Google Ads API + Supabase
1 — Executive Summary

The PPG portfolio scores 72.6/100 (Grade C), down from 80.7 in late March. The decline is structural: two new low-scoring accounts (PIH at 52, Fortuna at 30) drag the weighted average, while three accounts (Villas Anguilla, Montresor, Fortuna) are functionally dark due to Max Conversions cold-start failures.

Only 42% of the $4,187/month authorized budget is actually deploying. Sandcastle and Safebox are the two healthy accounts. The remaining five need urgent bidding strategy intervention.

Of the $2,430/month in unspent budget, $1,300 sits in Villas Anguilla alone — the highest-value property generating $29 in spend against a $1,000 authorization.

72.6
Portfolio Score
↓8.1
vs March 23
42%
Budget Deployed
4
P0 Issues
Authorized Monthly
$4,187
Actual 30d Spend
$1,757
Unspent / Year
$29,160
2 — Per-Property Scorecards
Sandcastle Villa & Beach House
anguillasandcastle.com
84
B
Monthly Budget$1,500
30d Spend~$1,080
Utilization72%
7d Conversions3 primary
BiddingMax Conversions
CurrencyCAD
StatusActive
SafeBox Self Storage
gosafebox.com
88
B+
Monthly Budget$300
30d Spend~$295
Utilization98%
7d Conversions14 primary
BiddingManual CPC + PMax
CurrencyTHB
StatusActive — Best Paced
Villas Anguilla
villasanguilla.com
72
C
Monthly Budget$1,000
30d Spend~$29
Utilization3%
7d Conversions0
BiddingMax Conversions
CurrencyUSD
StatusDARK — Cold Start
Domaine Maupertus
domainemaupertus.com
66
C
Monthly Budget$500
30d Spend~$213
Utilization43%
7d Conversions10 primary
BiddingMax Conversions
CurrencyCAD
StatusUnderpacing
Montresor Phuket
montresorphuket.com
60
D
Monthly Budget$300
30d Spend$0
Utilization0%
7d Conversions0
BiddingMax Conv (death spiral)
CurrencyTHB
StatusDEAD — 0 Clicks/30d
Phuket Investor Hub
phuketinvestors.com
52
D
Monthly Budget$500
30d Spend~$140
Utilization28%
7d Conversions0 on 83 clicks
BiddingManual CPC
CurrencyUSD
Status0 Conversions
Fortuna & Sons
fortunaandsons.com
30
F
Monthly Budget$87
30d Spend$0
Utilization0%
7d Conversions0
BiddingPMax (never served)
CurrencyTHB
StatusDEAD — Budget 4x Below Min
3 — Category Scoring Matrix 6 categories × 7 properties — weighted composite
Property Conv. Tracking
25%		 Wasted Spend
20%		 Acct Structure
15%		 Keywords & QS
15%		 Ads & Assets
15%		 Settings & Targeting
10%		 Weighted
Total		 Final
Score
Safebox
gosafebox.com		 90 90 88 85 88 85 88 88
Sandcastle
anguillasandcastle.com		 88 86 85 75 80 78 83 84
Villas Anguilla
villasanguilla.com		 95 80 85 85 85 45 83 72
Maupertus
domainemaupertus.com		 80 65 72 55 70 60 69 66
Montresor
montresorphuket.com		 92 70 75 65 60 30 70 60
PIH
phuketinvestors.com		 55 45 70 50 60 40 54 52
Fortuna
fortunaandsons.com		 40 30 25 N/A 35 15 30 30
85+ Excellent 70-84 Good 55-69 Fair <55 Poor
Strongest Categories
Conversion Tracking (avg 77) — Massive cleanup since March. VA and Montresor at 92-95 are portfolio best. Only Fortuna and PIH need work.
Ads & Assets (avg 68) — Safebox leads with 4 EXCELLENT RSAs. All accounts except Fortuna have usable creative.
Weakest Categories
Settings & Targeting (avg 50) — Max Conversions cold-start failures on VA (45), Montresor (30), Fortuna (15). Three accounts not serving.
Wasted Spend (avg 67) — 42% portfolio utilization. $2,430/mo authorized but unspent. PIH spending with 0 conversions.
Note: Villas Anguilla (weighted 83 → final 72) and Montresor (weighted 70 → final 60) receive score penalties because clean infrastructure that produces zero traffic is a failure of outcome, not just setup. The weighted scores reflect configuration quality; the final scores reflect real-world performance.
4 — P0 Critical Issues 4 ACTIVE
1
Montresor — Death Spiral (0 clicks in 30 days)
Both EN + RU campaigns ENABLED with Max Conversions, producing zero reach. Algorithm has zero conversion history, bidding at floor. Impression Share: EN <10% (61% lost to budget, 38% to rank). Fix: Switch both to Manual CPC immediately (EN: 15-20 THB, RU: 10-15 THB). Max Conversions requires 15-30 conv/month — Montresor will never reach that.
2
Villas Anguilla — Barely Alive (3% utilization)
$1,000/month budget producing $29 actual spend. Max Conversions cold-start without conversion history. IS <10% (75% lost to rank — confirms algorithm bidding too low). Fix: Switch to Manual CPC ($10-13) if not reaching $10/day by April 19. Conversion tracking is clean (Request quote as sole primary).
3
PIH — $140 Spent, Zero Conversions
83 clicks, 0 conversions = broken tracking or long sales cycle. 3 primary conversions configured (WhatsApp Lead, Submit lead form, Contact). Fix: Test WhatsApp button and form on live phuketinvestors.com to verify tracking fires. EN spending $4.13/day vs $13/day budget (32%). Burst-and-pause pattern detected.
4
Fortuna — PMax Never Served (0 impressions, 0 spend)
Brand new PMax campaign, never served in 30+ days. Budget 115 THB/day (~$3.34 USD) is 4x below Google's PMax minimum viable ($10-15/day). Fix: Increase to 500+ THB/day or pause PMax and build Manual CPC Search campaign.
5 — Budget Deployment Tracker
Sandcastle
72%
72% $1,080 / $1,500
Safebox
98%
98% $295 / $300
Maupertus
43%
43% $213 / $500
PIH
28%
28% $140 / $500
Villas Anguilla
3%
3% $29 / $1,000
Montresor
0%
0% $0 / $300
Fortuna
0%
0% $0 / $87
Total Authorized: $4,187/mo
Deployed: $1,757/mo (42%)
Wasted: $2,430/mo unspent
6 — Conversion Tracking Health
Account Ads ID Primary Actions Issues Status
Sandcastle 8126597326 3 2 legacy Smart Campaign convs (locked, Google-immutable) CLEAN (bypassed)
Villas Anguilla 5419832862 1 None CLEAN
Maupertus 6414788133 5 4 legacy Smart Campaign convs (locked) CLEAN (bypassed)
Montresor 9324362668 1 None CLEAN
PIH 8473506378 3 0 conversions on 83 clicks — tracking unverified UNVERIFIED
Safebox 9109212401 4 Possible duplicate: "Lead form - Submit" vs "Submit lead form" INVESTIGATE
Fortuna 2210342847 5 4 should be secondary (contact/phone/whatsapp/email) NEEDS CLEANUP
7 — Score Trajectory
Date Score Grade Delta Notes
March 23, 2026 80.7 B — Post-fix baseline (5 original accounts)
April 3, 2026 76.0 C+ ↓4.7 PIH + Fortuna added, dragging average
April 12, 2026 72.6 C ↓3.4 3 accounts dark (VA, MT, FO). Max Conv cold-start failures.
8 — Bidding Strategy Status

On April 9-10, four accounts were switched from Manual CPC to Max Conversions. Expected 2-week learning phase. Three of four are failing.

Account Old Strategy New Strategy Learning Status Recommendation
Sandcastle Manual CPC Max Conversions RAMPING Hold. Re-baseline April 23.
Villas Anguilla Manual CPC Max Conversions STALLED Switch to Manual CPC if not $10/day by Apr 19
Montresor EN Manual CPC Max Conversions DEAD Switch to Manual CPC NOW (15-20 THB)
Montresor RU Manual CPC Max Conversions DEAD Switch to Manual CPC NOW (10-15 THB)
9 — High Priority Fixes (Next 2 Weeks)
1
Maupertus — English keywords lack Quebec/Laurentians qualifiers
Generic "luxury rental" wastes budget. Add geographic qualifiers for Sainte-Adele, Laurentians, Quebec.
2
Sandcastle — Brand impression share collapsed from 48% to <10%
Competitors are stealing brand searches. Investigate competitor brand bidding and increase brand campaign budget.
3
Safebox — Verify duplicate conversion actions
"Lead form - Submit" vs "Submit lead form" both marked primary. Could be double-counting conversions.
4
Fortuna — Reduce 5 primary conversions to 1
Only form_submit should be primary. Contact, phone, WhatsApp, email clicks should be secondary.
5
PIH — Budget burst-and-pause pattern
EN campaign: 90% IS lost to budget while only using 32% of authorized. Contradictory signals suggest algorithm confusion.
10 — System Architecture
Autopilot (Railway)
14 daily checks per property
Auto-fixer: pauses wasted keywords, adds negatives
Daily Telegram + email reports
Safelist protection (71 keywords)
SEO Workers (Cloudflare)
Bot detection & metadata injection
All 7 domains covered
Sitemaps deployed (13 → 61 URLs)
Striking distance keyword tracking
Dashboard (Lovable + Supabase)
fortunamarketing.lovable.app
20 Supabase tables, daily updates
9-page property marketing UI
Real-time alerts system
Managed Agent (Anthropic)
PPG Marketing Audit Agent
MCP Server (7 tools, Railway)
Google Ads API integration
On-demand + weekly scheduled runs
11 — Run the Audit
Roark
Trigger a full 12-section marketing audit across all 7 properties. The managed agent will pull live data from the Google Ads API, analyze every campaign, and deliver a comprehensive report via Telegram.
Estimated runtime: 8-12 minutes
Web Properties Intelligence · 7 Properties · 5 Countries
Powered by Anthropic Managed Agent · Cloudflare · Google Ads API